OAK BROOK, Ill. -

The newest book written by vAuto founder Dale Pollak became available for purchase today.

Pollak described his latest work titled, Velocity Overdrive: The Road to Reinvention, as a book aimed to address efforts by dealers to increase profitability in a market where tighter margins are the “new norm.”

The industry expert said, “In the past two years, the margins on used vehicles have been squeezed by a variety of market forces.

“At the same time, some dealers are thriving in this environment while others continue to struggle,” Pollak continued.

“Velocity Overdrive explores this disparity and details the operational changes necessary for dealers to compete effectively and increase the returns they expect from their dealership investment.”

Pollak highlighted that his research for the newest book included interviews and visits with dozens of dealerships across the country.

“I was struck by a recurring theme,” he said. “The most successful dealers show a greater willingness to rethink and reinvent the people and processes that touch every used vehicle. They understand their profitability and investment return now require a greater degree of in-store efficiencies and market transparency to preserve margins and appeal to today’s Internet-enabled buyers.”

Like Pollak’s previous books, Velocity: From the Front Line to the Bottom Line and Velocity 2.0: Paint, Pixels & Profitability, Velocity Overdrive discusses the evolution of the Velocity method of management, highlighting improvements in technology and tools that can help dealers access real-time market intelligence and metrics to guide their used vehicle acquisition, reconditioning, merchandising and pricing decisions.

“When I was a dealer, we ran our used-vehicle departments largely by the seat of our pants,” Pollak said. “Velocity Overdrive shows how the sharpest dealers now deploy technology to create a market-based strategy and proactively monitor its execution to achieve maximum efficiencies, investment return and profitability.”

In addition, the book reveals an emerging challenge for dealers — the increasing pressure on their profit margins due to increased competition, market volatility and higher facility/operational costs.

“Velocity Overdrive discusses how auto retailing has arrived at the crossroads many other businesses have faced,” Pollak said. “The book shows how dealers are becoming more e-commerce friendly to reduce operational costs, increase efficiencies and satisfy buyers who want to speed up the buying process and spend less time in showrooms.”

Velocity Overdrive: The Road to Reinvention is available for purchase at www.amazon.com.