SCHENECTADY, N.Y. -

Ever heard of the methodology of not having to reinvent the wheel in order to accomplish a certain task? That’s the point Paul Potratz tried to make during his latest online video commentary of dealer advertising.

As he often does during his series, “Think Tank Tuesday,” the chief operating officer and founder of Potratz Partners Advertising asked dealers a series of questions, this time focusing on what sometimes happens at stores when a month changes.

Potratz said, “Are you the type of dealer who says, ‘Hey it’s a new month! We’ve got to go out and create something different. Are you reinventing yourself every single month?

“If you’re like a lot of dealerships, you feel like if you’re not doing a new commercial or reinventing yourself, you’re not doing enough to help your marketing strategy,” Potratz continued. “Well guess what? You’re actually hurting your marketing strategy if you’re doing a new commercial every single month.

“You need to create a commercial that’s going to run until you just can’t stand it any longer,” he went on to say.

Potratz went into recommendations on how dealers can stay the course with their advertising campaigns during his latest video that can be viewed here.

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