PureCars has released a case study it conducted to show the impact of first-party data and real-time audience targeting.

The company used Robyn, an open-source marketing-mix modeling tool from Meta to analyze the effectiveness of using both its AutoMiner customer data platform and digital advertising platform, and found a 20% increase in ad efficiency on Meta. The case study also showed dealerships that used both platforms more than doubled their vehicle sales.

“Our strong partnership with Meta is built on a shared commitment to delivering impactful automotive advertising,” CEO Lauren Donalson said. “At PureCars, we know that better first-party data equals better results, transforming the customer buying experience from day one.

“Leveraging insights from Robyn, we demonstrate how our precision targeting makes Meta a powerful part of a multichannel strategy. This gives dealers a compelling reason to invest smarter and connect with buyers exactly when it matters most.”

According to the case study, dealers using the AutoMiner with PureCars advertising spent 1.5 times more but sold more than twice as many vehicles compared to digital ads alone, with 85% of that increase coming after the campaign ended. The company said that illustrates the lasting impact of CDP-driven advertising.

The study also showed AutoMiner users showed a 20% greater return on ad spend on Meta compared to other channels.

In a news release, PureCars said the data from its case study shows CDP-based advertising improves both short-term return on ad spend and long-term sales growth.

The company said its technology identifies in-market shoppers and synchronizes that data with ad platforms. It’s designed to create efficiency by directing ad spend toward real buyers instead of broad demographic segments.

“PureCar’s use of Robyn showcases the power of a cross-channel strategy on outcomes, opening up new questions on how to further calibrate budgets toward channels maximizing dealer sales,” Meta automotive retail and technology partner lead Ryan Bolz said. “The results illustrate the role of Meta platforms in driving vehicle purchases, and how precision targeting can complement a broad prospecting, signal-first approach.”

The case study is available here.