Auto Remarketing is recognizing the 2026 Women in Retail honorees in the July edition of the magazine and will be posting Q&As with each of these outstanding leaders on the website. Next up, in alphabetical order by first name, is Christina Rosenbach, chief customer officer at Fullpath.

The Women in Retail program is presented by CarGurus.

What prompted/inspired you to join the auto industry and what do you enjoy most about it?
I joined the automotive industry because I was drawn to the pace, the people, and the impact. Automotive is one of the few industries where technology, operations, marketing, retail, and human relationships all collide in real time. Every dealership has its own personality, challenges, and opportunities, which makes the work incredibly dynamic.

What I enjoy most is that this industry is ultimately about people. Behind every data point is a family buying their first car, a technician building a career, or a dealer principal trying to support hundreds of employees in their community. I’ve always loved helping businesses create better customer experiences, and automotive gives you the ability to see the direct impact of that work quickly.

It’s also an industry that rewards resilience and innovation. Dealers are constantly adapting to market shifts, changing consumer expectations, and new technologies. Being able to partner with them through that evolution is something I find incredibly energizing.

What is the top trend you’re watching in the used-car industry this year?
The biggest trend I’m watching is the shift toward operational efficiency powered by data and AI. Over the last few years, dealers focused heavily on inventory acquisition and navigating volatility. Now, many are asking a different question: “How do we operate smarter?”

Used-car retailers are paying closer attention to the full customer journey vs. just lead volume. They want to understand which marketing efforts actually influence sales, how quickly teams respond to shoppers, and where opportunities are being missed inside their existing customer database.

I’m also seeing growing interest in predictive engagement. Dealers are becoming more proactive about identifying likely buyers, service customers, or equity opportunities before a customer raises their hand. The retailers who can unify their data and act on it quickly will have a major advantage.

At the same time, profitability is under a microscope. Dealers are evaluating every expense carefully, which is pushing technology providers to demonstrate measurable business outcomes, not just features.

What accomplishment are you most proud of in your career?
The accomplishment I’m most proud of is building and scaling high-performing customer experience organizations while maintaining a strong people-first culture. Throughout my career, I’ve led teams through rapid growth, operational change, and high-pressure moments, and I’m proud that many people who worked on those teams grew into leaders themselves.

Personally, I’m also proud of learning how to lead authentically. Early in my career, I thought leadership meant having every answer. Over time, I learned that some of the strongest leadership comes from empathy, transparency, accountability, and creating environments where people can do their best work.

What book, film or song has inspired you personally or professionally?
One book that has inspired me professionally and personally is “Essentialism” by Greg McKeown. The core idea of the book is simple but powerful: not everything is equally important, and real impact comes from being intentional about where you spend your time and energy.

That message resonated with me because leadership roles can easily become consumed by constant urgency, competing priorities, and reactive work. Essentialism reinforced the importance of stepping back, focusing on what truly moves the needle, and having the discipline to say no to things that create distraction without meaningful value.

Professionally, it shaped how I think about team structure, customer experience, and operational scale. Personally, it also influenced how I think about balance, presence, and being fully engaged wherever I am, whether at work, with my family, or with my team.

Who is someone who has inspired you personally or professionally?
I’ve been fortunate to learn from a range of great leaders throughout my career, including Aharon Horwitz, Jen Cole, Laura Clapp, Shawn Jeffcoat and many others. Each of them has influenced me in different ways, from building with vision and conviction, to leading through change, to creating cultures where people feel challenged, supported, and empowered.

What has inspired me most is not one specific leadership style, but the common thread I’ve seen across the best leaders I’ve worked with: they care deeply, set a high bar, and help people see what they are capable of before they fully see it themselves.

That has shaped how I try to lead. I want people on my teams to feel both supported and stretched, and to know that strong results and humanity do not have to be in conflict with each other.