Auto Remarketing and Used Car Week are showcasing the dealers who are changing what it means to be an auto retailer through a new program called “Game Changers in Auto Retail,” presented by Conversica.

The inaugural honorees will be recognized on site next at UCW during an awards program and several will participate in a panel discussion during the event. They will also be spotlighted in the December issue of Auto Remarketing.

Next up in our Game Changers honoree Q&As is Peter Fletcher, fleet manager  at Mossy Nissan Kearny Mesa.

What are some benefits that Mossy Nissan Kearny Mesa has realized from embracing flexible leasing/alternative
forms of vehicle ownership?

Flexible lease allows for everything. I am able to run ads and some convert to regular finance. Some convert to a weekly program. Bottom line drives – traffic. Yes, (financially) challenged people, but when you get them done, they are very thankful.

You’ve got a background in film. How have you used film production and social media to connect with shoppers and establish your own brand?

I am not at all afraid to put myself out there. I have a great deal of experience with commercials and public speaking. Bottom line, you can do things perfect, and someone will still be critical of what you say or do. So you have to accept you will make mistakes, and be ok with learning. I will improvise a little more. My degree in film and TV helps me out every day with sales and making ads.

What sets you apart as a dealer?
The fact that I do all organic ads. I post every day. I have to put my social media down, and yet I am creating content every day. Every day, all platforms. I only use real cars and real people, and use AI as a special effect, like filmmakers.