DARTMOUTH, Nova Scotia -

AutoSoft dealer clients now have a new option for automated marketing programs.

SimplyCast announced Wednesday a new partnership with AutoSoft Dealer Management System.

Through the new partnership, SimplyCast will offer its marketing automation solution to AutoSoft’s dealer customers.

And SimplyCast will be a part of the newly launched AutoSoft Connect Data Services program, which is designed to “provide secure, open access integration for dealerships that are seeking a solution to meet their unique needs,” the company said.

“Partnering with SimplyCast is a positive move for our automotive dealership customers,” said Mark Hellbusch, AutoSoft executive vice president and chief technology officer. “Dealers depend on our solution to run their operations, and the SimplyCast solution complements that by making it easier and more efficient for dealers to contact their customers.”

How can dealers benefit from the SimplyCast 360 marketing and communication program?

The program allows dealers to reach customers through SMS, email, fax, survey, events, signup forms, Twitter, Facebook and autoresponder.

The tool utilizes a “drag-and-drop interface,” the company said, that allows dealers to create and schedule automated reminders and targeted marketing campaigns.

SimplyCast 360 can also help dealers with appointment reminders and targeted messages to customers.

“Customers will love the interactive nature of the messages, which are based on their individual preferences,” said Shawn Ryder, director of automotive business development at SimplyCast. “You can specify whether you want to be contacted by text messaging, email or voicemail, and you receive only messages that are relevant to your needs.”