Strong Automotive has introduced a new media strategy designed to fuse the reach of linear TV with the precision and accountability of streaming services.

The marketing and advertising agency for dealerships said Modern View was created to deliver a “unified, impression-based buying model” and maximize impact on all screens.

“For years, dealers had to choose between network TV’s mass reach and streaming’s targeted efficiency due to limited budgets,” Strong Automotive president John Paul Strong said. “With Modern View, they don’t have to choose. We’ve combined both to create a consistent, data-driven strategy that moves the needle for our clients.

“Every campaign is customized to our clients’ goals, whether it’s model-specific pushes, service campaigns or short-term sales events.”

The company said Modern View blends linear TV with platforms such as Amazon, Hulu, Disney and ESPN to provide a full-funnel strategy for consistent reach, as well as audience targeting by brand, body style or service opportunities, placement in premium content including live sports and improved efficiency at scale.

Strong Automotive said early results show Modern View resulting in stronger ROI, increased frequency and more efficient targeting compared to siloed campaign from its unified media strategy; geo-targeted, model-specific campaigns; flexible flighting to match promotions; and improved attribution.

“Through Retain, our AI-driven audience management platform, we connect dealer data sources to identify high-value customers,” Strong said. “It’s not just about impressions anymore — it’s about accountability and measurable impact.”