Value Autos contribute to revenue boost for Lithia
Image courtesy of Lithia & Driveway.
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Thursday, Oct. 30, 2025, 10:25 AM
Daryl Lubinsky, Correspondent
Many in the auto industry believe that lower-priced vehicles, or what Lithia calls “Value Auto” vehicles, are driven off of “low-quality credit.” However, “it’s the exact inverse of what you think,” said Bryan DeBoer, president and CEO of Lithia Motors and Driveway. Buyers only finance lower-priced vehicles about half of the time, he said. A […]