Who’s Most Likely to Nickname Their New Ride?

Baby, Betsy, Bessie, Black Beauty, Betty. What do all these words have in common?
According to a new report from DMEautomotive, these are the top vehicle names out there. In fact, one in four vehicle nicknames begins with the letter “B”.
And who is most likely to assign nicknames to their new rides?
According to the report, women and younger car owners are the most likely to give a nickname and associate a gender to their vehicles.
And there are apparently more “she-cars” on the road, too; there are twice as many “female” cars (32 percent) on the road as “male” (16 percent).
The survey was fielded among approximately 2,000 consumers last year, and also revealed that one in five car owners nickname their vehicles.
Commenting on the results, Doug Van Sach, DMEautomotive’s vice president, strategy and analytics, said, “While these findings, on the surface, are just plain fun … they also offer an interesting, even counter-intuitive perspective on the relationships car owners, especially women and the young generation, develop with their vehicles.”
The executive goes on to explain that the car-oriented male stereotype may not have much basis when it comes to the buyer/car relationship. The report also shows that even though Millennials traditionally are less “car passionate” than other generations, there still may be a deeper connection between our young and their vehicles.
In fact, car owners aged 18-34 are more than twice as likely (32 percent) to name their car than those 35 or older (15 percent).
And 18-24 year old car owners are roughly 4 times more likely (40 percent) to name their car than those over 55 (13 percent) and are the most likely to associate a gender with their car (69 percent).
“The accepted cliché is that men have a more passionate, personal relationship with their beloved cars, while women view them as utilitarian machines that get you from Point A to B. But this research provides a different insight: women are significantly more likely to christen their vehicles, and also associate a female gender with them, while more men perceive their vehicles as male,” said Van Sach.
“And while we’ve seen numerous headlines on the fact that millennials are the least car-passionate generation in history, they’re far more likely to personify and name their vehicles. This indicates an emotional and personal vehicle attachment in these demographics, one that auto marketers might want to explore and leverage,” he concluded