For dealerships that have a commercial department, an ecommerce vehicle graphics platform is rolling out products to help those stores cater to business customers with customized products retailed at the time the truck or van rolls over the curb.

Last week, Wrapmate released a new custom product offering specifically for commercial vehicle dealerships; an end-to-end ordering platform that can create a seamless, digital experience for dealers to sell vehicle graphics of all sizes directly to customers at the point of vehicle purchase.

Wrapmate highlighted the commercial dealership program offers a new revenue stream for dealers, making it more efficient and more lucrative when it comes to closing upsells on ancillary products.

When a commercial vehicle customer visits a local dealership to purchase their desired van or truck, the salesperson can seamlessly offer the customer any graphics package through a simple portal powered by Wrapmate. Exact pricing is shown instantly for any graphic or wrap size across each vehicle, which already includes dealer incentives.

To make it even simpler for dealers to work with Wrapmate, the company explained the program begins with a comprehensive onboarding process to promote and implement the program, maximizing the upside potential for every dealership involved.

As dealers close customers through the platform, all orders will be executed and fulfilled behind-the-scenes by Wrapmate.

Once Wrapmate works through all project logistics, a local Wrapmate Pro will then complete the customer’s installation utilizing 3M vinyl materials.

Through a news release distributed by Wrapmate, a pair of dealers described what using the platform has done for their commercial departments.

Eric Roberg is sales manager at Phil Long Ford of Denver.

“Since joining Wrapmate’s commercial dealership program, presenting customers with wraps and graphics at the point of vehicle purchase has been simple and seamless,” Roberg said. “Thanks to this turnkey solution Wrapmate has created, we’ve already completed a 10-vehicle graphics project for an Australian mining company,”.

Adam Elenes is part of the Velocity Vehicle Group.

“Although we’re very new to the dealer program, we’re already seeing early signs of success,” Elenes said. “Within our first month of launch, we have a deal in the pipeline to complete wraps for 100 vehicles through Wrapmate’s platform. We’re looking forward to completing this order along with many others in the near future.”

After six months of piloting the program with dealers across the U.S., Wrapmate officially launched the full program last week.

Wrapmate also has a buy now, pay later solution with financing partner, Uplift, to bring monthly payment options for dealership customers.

Wrapmate chief marketing officer Javier Lozano Jr. is upbeat that more dealer clients can have success with the company like Phil Long Ford and the Velocity Vehicle Group.

“We are beyond excited to provide commercial dealers all across the U.S. with the effortless ability to offer wrap and graphic products to their customers,” Lozano said.

“With Wrapmate providing each individual dealership with all the tools they need to successfully sell graphics at the point of purchase, we’re confident that graphics will become the most popular ancillary product for dealers as well as a great source of commission for individual sales reps,” he went on to say.

To join the program or learn more, visit wrapmate.com/dealerships.