DAYTON, Ohio -

It’s not just the dealer groups that are heating up the M&A activity: June has kicked off with major moves from the auto industry software giants.

Less than a week after CDK Global purchased Roadster, Reynolds and Reynolds announced Tuesday it has bought Gubagoo, a provider of “conversational commerce” and retail solutions for dealers and automakers.

And much like Roadster does for CDK, bringing Gubagoo into the fold adds to the digital retail coffers at Reynolds, as the acquisition expands the Reynolds Retail Anywhere platform.

“Reynolds is constantly looking for ways to enhance our solutions, and with this acquisition, we are making another investment in the future of our business and our dealership customers’ long-term profitability,” said Robert Burnett, who is Reynolds’ executive vice president of corporate development and chief financial officer, in a news release.

“Incorporating Gubagoo’s digital retailing and chat technology into our Retail Anywhere platform will further empower our dealer partners to compete and win against their competition,” Burnett said.

He added: “The technology Gubagoo brings to dealers on any system makes it truly unmatched in the industry. As customers continue to push more of the buying process online, dealers’ ability to engage and actively sell in that environment will separate successful retailers from the rest.

“This acquisition also demonstrates Reynolds’ eagerness — and capacity — to invest and grow strategically.”

Brad Title is the founder and chief executive officer at Gubagoo. In a news release, he said of the news: “We are excited to join the winning team at Reynolds. We are looking forward to accelerating our pace of innovation, as we continue advancing our conversational commerce and digital retailing tools to help dealers win the future.”