Reynolds and Reynolds has acquired Motility Software, an end-to-end dealer management software company for specialty dealerships that has been backed by Serent Capital for the past four years.

According to a news release from Serent Capital distributed this week, the two dealer service providers are joining forces to drive operational excellence at specialty dealerships across the country.

In 2018, Motility entered a partnership with Serent Capital, a growth-focused private equity firm based in San Francisco. Since that time, executives said Motility has experienced notable growth during this time with the addition of more than 125 dealers.

That growth was bolstered by the acquisition of location-based inventory management solution, Lot Metrix, in 2021. In addition, Motility introduced three new products to its portfolio over the course of Serent’s investment: MotilityAnywhere, MotilityPay and MotilityConnect.

“Serent has been an exceptional partner to us and helped augment our offerings to customers and increase our growth rate,” Motility Software chief executive officer Brad Rogers said in the news release.

“We are delighted to be joining the Reynolds family. Reynolds’ successful history is undeniable, and this positions us to leverage the advancements they’ve made in automotive and apply them to the specialty dealership market,” Rogers continued

Having been in business for more than 150 years with an already strong presence in the specialty vehicle market with businesses such as AppOne, Open Dealer Exchange and Reynolds Document Services, executive said the transaction will create “excellent” synergies.

“Further movement into the specialty vehicle dealership space is a natural extension for our approach to technology and helping retailers succeed,” said Rudolph Nieto, senior vice president at Reynolds.

“Incorporating Motility’s technology will open a new arena to share our auto retailing expertise. I’m delighted to explore the commonalities and ensure we are bringing immense value to dealers in the specialty market,” Nieto added.

Serent Capital partner Kevin Frick offered these perspectives.

“It has been an honor to have been a partner for Motility and see their remarkable growth over the last few years,” Frick said. “The Motility team has been able to add three new products and increase their reach through a meaningful strategic acquisition. We look forward to seeing their continued growth and success.”