SAN DIEGO -

Search Optics is expanding its reach worldwide, hiring five new executives to help secure a foothold in the international automotive industry.

The company announced the hiring of five new senior executives in the US, EMEA and APAC regions. The executives are:

  • Guy Barron, senior vice president, global human resources
  • Amanda Frank, vice president, brand marketing
  • Xavier Montibert, vice president, business development EMEA
  • Mark Vitorovic, vice president, business development EMEA
  • Tom Wright, managing director APAC.

“Search Optics pursues the highest-quality talent at the local level, with an awareness of cultural distinctions in each new country we enter. We are committed to providing best-in-class technology in combination with real people to drive meaningful and superior results," David Ponn, chief executive officer of Search Optics, said in a news release. “Guy, Amanda, Xavier, Mark and Tom are outstanding examples of the kind of talent and dedication that will help our clients achieve their business goals, while better enabling Search Optics to expand into new regions.”

 The five new executives have a combined 80 years of marketing industry experience, and will assist Search Optics in expanding its mobile-first philosophy, focusing their automotive advertising efforts on the mobile space, as automobile customers are searching for vehicles more frequently online and on mobile platforms.

Search Optics recently won the Google Mobile Champion Award for North America, aided by having more than 1,100 employees certified by Google.