Selly Automotive announced Wednesday it has integrated its CRM platform with the Wayne Reaves Software DMS to enable sales and inventory data to sync for the company's dealers.

“For dealerships looking for a CRM solution, we are happy to announce this partnership to assist dealerships and their teams in maximizing sales opportunities. This integration will allow our dealers to have the tools they need to close more deals and maximize profits,” Wayne Reaves Software president Jason Reaves said in a news release.

When it comes to making deals, the new partnership specifically allows dealers to increase their knowledge about customers during the sales process, according to Selly Automotive.

“This integration reinforces our commitment to providing solutions for dealerships using Wayne Reaves Software,” added Zach Klempf, Selly Automotive founder and chief executive officer.

“We worked closely with the Wayne Reaves’ team to ensure our mutual clients’ inventory and sales data will be automatically transferred nightly to the Selly CRM.”