SiriusXM Enrolls Over 15K Dealers in Pre-Owned Program
SiriusXM announced Friday at the NADA Convention and Expo in San Francisco that it has hit a milestone for its used-vehicle program.
There are now over 15,000 dealers enrolled in the SiriusXM Pre-Owned Program.
Through the program, customers purchasing any used vehicles with factory-installed satellite radio from a dealer enrolled in the SiriusXM Pre-Owned Program will receive a three-month subscription to SiriusXM’s “All Access” package.
“The SiriusXM Pre-Owned Program launched in the summer of 2011, giving auto dealers the opportunity to provide subscriptions to all of their customers purchasing satellite equipped vehicles. Major OEMs have supported the program with their franchise dealerships, and many of the nation’s top auto dealer groups have followed with 100 percent of their locations participating in the program,” said Joe Verbrugge, senior vice president and general manager of automotive remarketing and retail sales at SiriusXM. “We are thrilled that there are now more than 15,000 dealers that have taken advantage of this no-cost program, giving their customers access to SiriusXM’s unparalleled lineup of commercial-free music, plus premier sports, comedy, news, exclusive talk and entertainment.”
The “All Access” package includes Howard Stern, every NFL, MLB, and NBA game, every NASCAR race, plus NHL games and PGA TOUR coverage, as well as access outside the vehicle to SiriusXM Internet Radio on smartphones and other connected devices and online at siriusxm.com, the company explained.
On top of the pre-owned milestone, the SiriusXM Service Lane program has surpassed 6,000 dealers enrolled since the program launched in 2013.
Through this program, dealers can proved a two-month subscription to SiriusXM’s Select package to qualifying customers who have their satellite radio-equipped vehicles serviced.
SiriusXM has also tapped into the CPO market. The company has arrangements with major automakers to provide a 3-month SiriusXM subscription to customers buying certified vehicles from dealerships participating in those programs.