SiriusXM already has working relationships with a variety of automakers, including one with Jaguar Land Rover North America solidified earlier this year as well as alliances with Mazda, Kia and General Motors forged in 2020.

On Monday, the satellite radio company announced a relationship in the service space.

SiriusXM and AAA Club Alliance (ACA), the third largest AAA club in the nation that serves more than 6 million members, announced a new agreement that allows ACA’s affiliated shops and car care centers to offer their eligible customers a three-month trial subscription to SiriusXM.

Executives said this development marks the first agreement of its kind between SiriusXM and a regional AAA Club.

AAA Club Alliance shops that enroll in the SiriusXM Service Lane for Shops Program can offer a complimentary three-month SiriusXM Platinum Plan subscription to eligible customers with a factory installed SiriusXM radio in their vehicles. This offer enables the customer to listen to SiriusXM on the radio in their vehicle, and also via the SXM App when they are not behind the wheel.

According to a news release, customers who do not have a vehicle with a factory-installed SiriusXM radio may still be eligible to receive a complimentary three-month SiriusXM Streaming Platinum subscription, which will allow them to listen on the SXM App.

AAA Club Alliance owns and operates 89 car care centers and services more than 30,000 members and customers each month. ACA is also affiliated with more than 400 independently owned and operated auto service and repair shops within its defined region, which spans 13 Mid-Atlantic and Midwest states, plus Washington D.C.

“We are very excited to welcome AAA Club Alliance to our Service Lane for Shops Program and for Club Alliance to become the first participating regional AAA Club,” said Gail Berger, senior vice president of automotive remarketing for SiriusXM. “AAA Club Alliance has a very large territory in the Mid-Atlantic and Midwest, and eligible customers bringing their vehicle in for maintenance can now enjoy all that SiriusXM has to offer inside their vehicle and out of it.”

AAA Car Care president Craig Sumerel added, “We are thrilled to promote this offer from SiriusXM and look forward to its success.”

Shops interested in more information, or to enroll in the Service Lane for Shops Program, can visit www.siriusxmforshops.com/AAAShopEnroll.