Sites Team Up to Expand Vehicle Content for Women
PITTSBURGH — Dealers can learn what vehicles women might want as well as better ways to serve their female customer base thanks to a new partnership between MotorMouths.com and Women-Drivers.com.
Women-Drivers.com explained that its Web site is a destination for consumer ratings where women can rate their dealership experience and find tips and insights. Site executives cited research that indicated women are the "chief purchasing officers" of nearly 80 percent of all household goods and services.
Meanwhile, executives from MotorMouths.com pointed out that Time and online media news site Mashable have called their content "the rotten tomatoes of car reviews." MotorMouths.com contends it gathers expert opinions from more than 800 leading writers so consumers can make the best decision possible about a purchase.
"Women come to our site prior to buying a vehicle so they can locate women-friendly dealers. It is a natural extension that we make available the latest and most comprehensive, objective car reviews by women for women," noted Anne Fleming, president and car buying advocate of Women-Drivers.com.
"We are thrilled to partner with MotorMouths.com and tap into their rich and broad ability to analyze hundreds of reviews each week and track so many auto critics," Fleming added.