Six-time NBA champion, meet SIXT.

Purple-and-gold, meet orange-and-black.

The global premium mobility service provider announced three-year sponsorship deals with the Chicago Bulls and Los Angeles on Thursday, marking SIXT’s first partnerships with professional sports teams in the U.S.

The sponsorships of the Bulls (which won six NBA titles from 1991-1998) and the Lakers (which have won 17 titles) aim to boost SIXT’s brand presence and “redefine the mobility space” throughout the country.

The deals are designed to help SIXT “transition from being a high-quality challenger brand to a recognized and established premium contender in the competitive U.S. rental car market,” the company said in a news release.

Co-CEO Alexander Sixt called the U.S. the “most important growth market” for the company.

“What makes SIXT different, in particular, is our large premium fleet. Just as we represent premium mobility, the Bulls embody a premium experience in the world of sports,” he said in a news release. “Through our new partnership, we’re thrilled to unite our passion for performance and excellence with the world of sports, further enhancing the journeys of our valued customers.”

Added co-CEO Konstantin Sixt: “We are looking forward to exciting Lakers fans with our first-class rental experience. This iconic franchise resonates with broad audiences, just as our premium rental car services have struck a chord with travelers seeking the best in mobility solutions. The partnership will provide a powerful platform through which we can introduce SIXT as a trusted partner to new customers who deserve the extraordinary when it comes to their car rental experience.”

SIXT has more than 100 rental branches across 22 states and services 43 U.S. airports.

Matt Kobe, who is executive vice president of revenue and strategy, for the Chicago Bulls, said of the partnership with SIXT: “We are thrilled to welcome SIXT as the official rental car partner of the Chicago Bulls. Like SIXT, we aim to provide a best-in-class experience and deliver memorable moments for our fans.

“We look forward to working with SIXT over the next few seasons with unique activations including a player inspired jersey,” Kobe said.

Tim Harris, who is president of the Lakers, said: “Brands partner with the Lakers to connect with an incredible global and loyal fanbase centered right here in Los Angeles. We’re proud to partner with SIXT as they grow their presence across Southern California while joining the excitement and energy of Lakers basketball.”