One of the companies scheduled to appear again during the upcoming Automotive Intelligence Summit is broadening its physical footprint in the cradle of so many other fintech firms and startups.

Spiffy, an on-demand car care, technology and services company, announced the opening of a new office in the San Francisco Bay area.

Leadership explained on Wednesday that this expansion positions Spiffy to address the growing car care needs of autonomy and shared mobility companies, which coalesce with electrification and connectivity into an industry mega-trend known as Vehicle 2.0.

Spiffy added that establishing a Silicon Valley presence also offers the opportunity to directly manage West Coast fleet clients, while tapping into the region’s diverse pool of talent.

“We’re thrilled to announce the opening of our new Silicon Valley office,” Spiffy chief executive officer Scot Wingo said in a news release.

“This new location puts us right in the midst of disruptive companies in the automotive industry that require an evolving mobile maintenance solution,” Wingo continued. “We’ve been fortunate to work with top ride hailing, car sharing and autonomous fleets and this expansion will help us better serve them, while growing our footprint in a global hub for innovation.”

Leading the West Coast office will be Garrison Ramoso, who recently joined Spiffy as director of business development. The company highlighted Ramoso brings strategic fleet management experience from his previous stint as senior director of business development at YourMechanic, in addition to years in various management roles at eBay and SurveyMonkey.

“I’m impressed by the work that Scot and the rest of the team has done to this point, especially in the past year, and excited by the opportunities that lie ahead of us,” Ramoso said. “I can’t wait to roll up my sleeves and start digging into this new role.”

Discussions about Spiffy and other firms cultivating growth in the automotive fintech world are on tap for the Automotive Intelligence Summit, which runs from April 14-16 in Raleigh, N.C.

The event agenda and details about early bird discounts available through March 6 can be found at www.autointelsummit.com.