Statewide Dealer Association Taps APCO/EasyCare as Preferred Provider
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NORCROSS, Ga. — APCO/EasyCare, a national provider of warranties, vehicle service contracts and other consumer benefits, recently became the preferred provider for a statewide dealership association.
Company executives were delighted to report they had been chosen by the West Virginia Automobile and Truck Dealers Association.
"We are pleased to announce our endorsement of EasyCare as the preferred service contract provider to the 156 dealers across our great state," stated Ruth Lemmon, president of WVATDA.
"The EasyCare suite of benefits has been evaluated by our association, and we are confident that they are the best options to meet the needs of West Virginia consumers and dealers," Lemmon asserted.
"We believe that the fact that EasyCare benefits have earned the Motor Trend Recommended Best Buy distinction adds a level of confidence for our dealers and the consumer we serve in West Virginia," she continued.
Larry Dorfman, chairman and chief executive officer of APCO/EasyCare, shared his reaction to the association's decision.
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"We appreciate WVATDA's confidence in the EasyCare suite of benefits, and we're looking forward to extending the ‘Fair, Friendly, Fast, and Fun' EasyCare experience to more consumers through West Virginia dealers," Dorfman noted.
"Our focus has always been on growing in partnership with our dealers and the associations that support them," he insisted.
"What will ultimately determine success for all of us will be working together to consistently deliver real value to every EasyCare contract holder," Dorfman added.
Along with the company's new connection to the WVATDA, APCO/EasyCare also is the warranty administrator of the new CarMark Certified Pre-Owned program from the Pre-Owned Automobile Dealers Alliance. For more details, visit http://www.poada.biz/.
