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CHICAGO — Sun-Times Media announced Tuesday it has struck a deal with The New York Times that can help Chicago luxury vehicle dealers improve their chances of reaching key prospective buyers.

Under this agreement, Sun-Times Media is providing ad packages to dealers that will run their ads in The New Year Times' "Chicago Report" local news section that appears in the Friday and Sunday Chicago-area editions of the paper. The ads will also be in the North Shore and western suburban Pioneer Press and Doings weekly publications from Sun-Times Media that run on Thursdays.

Moreover, the package includes the ads running in all eight of the company's daily publications throughout the Chicago area. They will be in the SearchChicagoAuto sections.

Among the company's daily publications include the Chicago Sun-Times, Naperville Sun and SouthtownStar.

Essentially, these ads will help luxury dealers reach their core audience by honing in on affluent readers in the city.  

Advertisers are encouraged to contact local Sun-Times Media representatives.

"This new approach presents an attractive set of marketing opportunities for local automobile dealers. It makes perfect sense for both publications when you consider the extensive reach Sun-Times Media and The New York Times have among affluent readers in the Chicago market," stated Jeremy Halbreich, Sun-Times Media vice chairman and chief executive officer.

"Sun-Times Media and The New York Times reach a significant target market for luxury auto sales in Chicago. Sun-Times Media and The Times can deliver an exceptionally attractive demographic to our advertisers in the local marketplace," he continued.

Scott Heekin-Canedy, president and general manager of The New York Times, added: "We're delighted to be working with Sun-Times Media. As we continue to roll out local content in major markets and work with local news organizations, new options have arisen such as this one that bring advertisers new opportunities."