NEW YORK -

HookLogic announced on its blog late last week that it has been chosen to be the newest addition to the Chrysler Digital Program.  

With this deal, Chrysler Digital will provide the company’s HookLogic Web2Show and HookLogic Lead2Show products to the entire Chrysler, Dodge, Jeep, Ram and Fiat dealer body.

“Both Web2Show and Lead2Show are available through Chrysler Digital and are proven to drive shoppers into your dealership,” HookLogic president of automotive David Metter wrote in the blog post.

“Current Chrysler dealers are averaging almost 20 additional showroom visitors through the use of both products, with a cost per sale under $100,” he added.

Metter also noted that there are only a dozen certified products — a group that includes HookLogic — that will be included on the Chrysler Digital Certified website as upgrades to the initial digital advertising program.

Explaining more about the aforementioned HookLogic products, Metter noted that Web2Show is a “fully customized, lead generating product that incentivizes visitors to visit your website, and ultimately walk into your dealership in exchange for a gift card.”

As for Lead2Show, it is a “customizable, remarketing, lead conversion product that incentivizes visitors who have previously submitted a web lead to visit your dealership in exchange for a gift card.”

He added: “The offer emailed to the consumer is initiated once it is determined they have a high propensity to buy or are actively shopping for a vehicle through strategic third-party data integration.”

Further details and stipulations can be found here.

 

Continue the conversation with Auto Remarketing on both LinkedIn and Twitter.