SAN CLEMENTE, Calif. -

DealerSocket is gearing up for the upcoming National Independent Automobile Dealers Association Convention and Expo with a half dozen new product releases and enhancements through the end of the year.

Dealers attending the event that runs from Monday through Thursday in Las Vegas can drop by Booth No. 1301 to see full demos of the following technology, all tailored to the unique needs of independent dealers:

• Mobile CRM application: Can enable dealers to increase the amount of data collected by an average of 30 percent or more, translating to more sales. The app includes a VIN scanner that pushes trade information to third-party appraisal sites, a driver’s license scanner, and SocketTalk texting functionality.

• DealerFire websites and digital marketing: Can multiply dealer return on investment by as much as 10 times through responsive websites, tailored content marketing, search engine marketing, and more. The latest enhancement includes a way to identify web visitors in real time who are already contacts in DealerSocket CRM, then target them with tailored marketing communication based on their online behavior.

• Mobile desking: Can display detailed comparisons of multiple retail options to maximize profitability — all with the improved customer experience and increased efficiency of a mobile app. Dealers can see an average 30 percent increase in first pencil close rates when providing customers with more payment options.

• iDMS: Designed to combine the best aspects of FEX DMS and AutoStar Solutions, along with a host of new features including a mobile-optimized interface, multitasking navigation, the ability to decision all deals within the platform, real-time QuickBooks integration, payment stacking, and more.

• Inventory+ True Score: Can recommend inventory purchases based on a dealership’s historical data, including customer and lender requirements. This appraisal tool helps dealers make the best purchase and offer decisions for their particular store, not just the broader market.

• Revenue Radar: Can help dealers uncover more leads from their own database, precisely when each customer is ready to buy and before he or she shops the competition. This data mining solution leverages used-to-used car pings and reverse inventory matching to close more sales.

After NIADA, DealerSocket will demo its suite of revolutionary independent-dealer-focused tools at several state conferences including the Texas Independent Automobile Dealers Association Convention on July 24-26 in San Antonio.

The company’s tour schedule will culminate at DealerSocket User Summit, also in San Antonio, on Oct. 3-5. A central location was chosen to provide greater access to the thousands of DealerSocket clients across the United States and Canada to learn, network and share best practices.

The company is offering special early-bird pricing to those who register now for User Summit.

For more details and to review DealerSocket’s new releases, visit NIADA Booth No. 1301, call (866) 813-1429 or visit DealerSocket.com/NIADA.