CARMEL, Ind. -

ADESA has launched a custom vehicle remarketing website for franchised dealers within the Prestige group. Through the site — prestigedealerdirect.com — Prestige dealers can view and buy cars in an online closed auction prior to the cars heading to open sales.

“We are pleased to expand our partnership and grow Prestige’s business both online and in lane,” said Tim Zierden, ADESA senior vice president of dealer sales and services. “We are excited to offer our dealers even more opportunities to find the inventory they need from a trusted source.”

Supporting the website is a partnership between ADESA and Prestige, which has dealerships in New Jersey and Connecticut.

“This new site offers seamless functionality and convenience for dealers to find high-quality, one-owner, competitively priced vehicles complete with a condition report,” said Prestige vice president Chris Turner. “Prestige has built a reputation as a high-percentage seller. We plan to remarket approximately 7,500 units this year with ADESA.”

Zierden added, “This is a great example of ADESA working to understand our customers’ needs and combining our industry-leading technology and our physical auction expertise to provide a complete remarketing solution.”

Prestige also has a new weekly open sale each Tuesday, where dealers buy used inventory via ADESA DealerBlock. Any no-sale cars are then pre-certified and head to the Thursday physical sale at ADESA New Jersey.