HADDONFIELD, N.J. -

Do you ever wish you could reach out to your former customers, perhaps with something to remind them you’re still available or have deals available for them, when they step onto one of your competitors’ lots?

Automotive Mobile Solutions might have just the thing for you. AMS announced the launch of its LeadsBeacon Apple and Google Wallet software platform, which can notify your loyal customers via its geofencing technology with offers while they may be shopping in a specified region.

"Loyalty geofencing, also known as proximity marketing, is the new challenger and soon-to-be champion of automotive mobile digital marketing," said John Possumato, founder of Automotive Mobile Solutions. "Better yet, it's not too late to be an early adopter."

So how does it work? Basically, dealers receive permission to send alerts to customers when they accept an initial offer, whether that’s for a discount coupon, giveaway, digital business card or loyalty “punch” card, which creates a digital “pass” to their Apple or Android wallet.

The initial offer can be presented to your customer via internet link, QR code, text link or social media. Subsequent offers are then sent to the customers that opt in whenever they cross a pre-established geofence or within range of a beacon that triggers the alert.

"Beacons are inexpensive devices that range from the size of postage stamp to the size of your hand, with a range of 20 to 250 feet," Possumato said. "You could place one outside your competitor's lot to recapture sales customers or near the local oil change shop to send service offers. If you wish, you can place one in every vehicle in your showroom."

Interested? Check out AMS’ site with more information here.