Authenticom Group of Companies has added Jeremy Potvin as director of digital strategy, a hire the company said reinforces its commitment to strategic execution and leadership in its digital ecosystem.

Authenticom cited Potvin’s two decades of experience “at the intersection of brand development, technology and storytelling,” noting he built and scaled consumer brands in the apparel and technology industries before founding his own media and culinary ventures.

The company said he is recognized for “blending creative vision with data-driven execution” to drive measurable engagement and growth.

Jeremy Potvin

“Authenticom has built a powerful foundation of trust and innovation across the automotive ecosystem,” Potvin said. “My focus is on amplifying that story, showcasing the people, technology and vision that continue to drive momentum.”

In his new role, Potvin will be responsible for setting and leading Authenticom Group’s strategic direction, with a focus on advancing content innovation, strengthening the executive brand presence and enhancing customer engagement in social and publishing platforms.

Authenticom said he’ll work with leadership teams on initiatives that align with its commitment to delivering technology solutions for the automotive industry.

“Jeremy brings a unique blend of strategic insight and creativity that sharpens how we show up as a brand,” said Jason Tryfon, global CEO of Authenticom Group of Companies. “He’ll be working closely with me to evolve our digital presence, unify our voice across platforms, and strengthen how we connect with customers and partners as Authenticom continues to expand its impact across the industry.”