BEAVERTON, Ore. -

Recalls as a Service company AutoAp has hired Mark Allen as executive vice president, describing him as an automotive industry technology leader.

Allen was most recently a senior vice president for publicly traded dealership management and retail systems and services provider, Quorum Information Systems.

AutoAp, which provides safety recall services to help clients increase profitability, decrease liability and reduce customers’ and drivers’ risks, said Allen was attracted to AutoAp’s mission to help dealers solve the challenge of managing automotive safety recalls.

AutoAp said managing those recalls is one of the automotive retail industry’s “most vexing challenges.”

At Quorum, Allen’s most recent responsibilities were corporate development, including partnerships, manufacturer relations, business development pursuits and marketing initiatives for several Quorum brands.

Before that, he led the sales, marketing and services team for the company’s Dealership Management System division.

Before his time at Quorum, Allen held senior executive and management positions at EDS and General Motors.

Allen said he was happy to join AutoAp during a pivotal point in its growth and value to the industry.

“AutoAp has developed proven services to help dealers drive revenue, while at the same time limiting their liability,” Allen said in a news release.

Allen also said, “I’m looking forward to working with my industry colleagues to offer a solution to automotive dealers that will capitalize on opportunities to delight their customers and increase their revenue while overcoming the difficulties of recall management. Now is the right time for the comprehensive solution that AutoAp offers, and it’s a privilege to be a part of taking AutoAp to their next level.”

AutoAp launched its Dynamic Recall Management service in 2015 to help dealerships better manage automotive safety recalls.

The company said its research shows that more than 20% of all vehicles on the road have at least one open safety recall. AutoAp also said many recalls have a delay from the time the manufacturer announces it to the time the National Highway Transportation Administration publishes it. Many are delayed for months, according to the company. An AutoAp review of the NHTSA data in 2014 found an error rate of nearly 30%, and the company said those errors persist today.

In addition to its dynamic recall management service, dealer clients can make more profitable acquisition decisions, obtain on-demand insights into financial and liability impacts safety recalls have on their operations and generate additional revenue from their customers’ vehicles, AutoAp said. Clients can do that by automating cumbersome manual and error-prone systems.

“We’re excited to bring Mark Allen aboard as a catalyst to our growth and to help bring our solution suite service to partners and dealers throughout the country,” said AutoAp chief executive officer Mark Paul. “Mark Allen is a proven industry leader with a track record for success and deep relationships in the automotive retail industry. Attracting top talent to the AutoAp team is an indication we are bringing the right technology to our clients to help solve an important industry challenges.”

Allen is also an entrepreneur who launched start-ups Help Desk, Playing Field Inc., and Amici Coffeehouse.