SAN DIEGO -

AutoTrader Group, provider of marketing and software solutions, late last week announced its partnership with Chatmeter to offer enhanced dealer services.

AutoTrader said it will utilize its 3-in-1 location-based reputation management solution, which offers dealerships online review management, social media monitoring and local SEO analytics at the geo-local level.

Chatmeter's location-based analytics will provide online review and social media monitoring, local search rankings, and listing accuracy via dashboard and daily email alerts.

The enhanced service also includes actionable recommendations to improve each location's online visibility and reputation, the company said. The AutoTrader Group will utilize the solution across several divisions and has integrated into several offerings throughout the organization.

"Our dealer customers recognize the importance of what their customers say about them online. We are pleased to partner with Chatmeter because they provide a single, accurate, easy to use tool to measure the impact of reviews, social, and local SEO for each dealership," said Paul Whitworth, vice president of operations, Software Division, for AutoTrader Group.

Collin Holmes, founder and chief executive of Chatmeter, added, "We are thrilled to have been selected by the AutoTrader Group, and are looking forward to working closely to continue to build products and services that provide market leadership and innovation for both them and their customers."

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