FORT LAUDERDALE, Fla. -

Offering its take on what is most important to consumers in the car-buying process, AutoUSA Internet Sales Solutions revealed Monday the availability of a free white paper for dealers.

The report, titled, "Pre-Qualified Payment Marketing: Converting Online Car Shoppers to Customers," gives an “overview of the current payment marketing options offered by dealers to their online customers, outlining the benefits and drawbacks of each,” as well as highlighting some of AutoUSA’s new offerings, including Payment Pro.

Moreover, the white paper shares results in a case study featuring Grubbs Nissan in Dallas.
 
"Since we launched Payment Pro in early August, we have received many inquiries from dealers about how this revolutionary payment marketing option impacts the bottom line," said Mike Shawd, vice president, Sales of AutoUSA.

"This white paper demonstrates exactly how Payment Pro works, how it differs from other available tools and how it converts more online shoppers into pre-qualified leads from the dealer’s own website that close at an average of 20 percent," he continued.
 
And on top of outlining numerous payment options on the market, the white paper also delves into what is most important to shoppers in the car-buying process.

The company contends one of the most important points on car shoppers’ minds is what their monthly payments are going to be and how their credit affects this number.

"Most customers know their monthly budget, but often don’t know the corresponding vehicle cost to achieve their target monthly payment," the company explained.

The white paper also touched on online payment processes, protecting personal consumer information and the shopper’s desire "for information provided by car dealers to be more complete and more accurate."
 
In addition, the white paper outlines the following benefits of prequalified payment marketing, according to AutoUSA:
 
•    Close more existing website visitors
•    Increased leads & closing ratios
•    Keeps consumer engaged
•    Consumers are less likely to consider alternative financing
•    Additional F&I profit per deal
•    Builds consumer confidence
•    Highly qualified prospects
•    No negative impact on consumer’s credit score
•    No personal sensitive information required
•    Eliminates discriminatory lending
•    FCRA Compliant

The report can be found for free download here.