AutoWeb launches ‘zero-risk’ UsedCars.com platform to capture car buyers during new-to-used pivot
Image courtesy of AutoWeb/UsedCars.com.
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There’s a new used-car marketplace in town — if your town is in Arizona.
UsedCars.com, powered by AutoWeb, announced the regional launch of its marketplace, billed as “zero-risk”, in Arizona, beginning with dealers in the Phoenix, Prescott, Mesa and Tucson markets.
In a news release, AutoWeb said the platform connects buyers with dealers at the critical moment when new-vehicle shoppers pivot to used, a shift the company said is happening faster and more frequently than ever before.
AutoWeb’s data showed one in three shoppers who begin by researching new cars ultimately purchase used vehicles due to affordability issues as the average new vehicle price exceeds $50,000 and average monthly payments approach $800.
UsedCars.com, the company said, is designed to capture that shift in real time and route those buyers directly to dealer inventory.
“Most used-car marketplaces only engage shoppers after they’ve already decided to buy used,” said Payam Zamani, founder and CEO of One Planet Group, parent company of AutoWeb. “UsedCars.com connects with buyers the moment they pivot from new to used, giving dealers earlier access before shoppers begin comparing options across multiple sites.”
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AutoWeb said UsedCars.com removes upfront costs, such as monthly subscription fees or per-lead costs, and financial risk for dealers, with dealers only paying when a vehicle is sold, with sales attribution verified through DealerVault, which matches leads delivered by UsedCars.com against dealer sales records.
“We designed this model to eliminate the risk dealers face with traditional marketing programs,” said AutoWeb president and chief operating officer Dan Ingle, who is among the speakers at next month’s Used Car Industry Summit in Miami. “There are no upfront costs and no wasted spend. Dealers only pay when they see results. That alignment fundamentally changes the relationship.”
The launch in Arizona is the beginning of a regional expansion strategy for UsedCars.com, AutoWeb said, allowing the platform to build strong local dealer networks and give shoppers access to relevant inventory.
The company said it’s targeting Colorado as the likely next market for UsedCars.com.
Dealers who join the platform as part of the Arizona launch will receive early adopter benefits, AutoWeb said, including priority inventory integration ahead of the wider rollout, waived fees on their first three verified sales and locked pricing for 12 months.
“The goal is simple,” Zamani said. “Deliver on the promise of performance-based marketing and remove unnecessary risk.”
AutoWeb said its properties currently attract more than 11 million automotive searches per month, helping create a “substantial funnel” of in-market shoppers for UsedCars.com, allowing the platform to apply decades of consumer behavior insights to the used vehicle market with a specific focus on identifying and capturing the new-to-used pivot.
