Black Book’s new dealer tool for customer campaigns

Black Book has launched a solution called Bullseye Prospecting designed to help dealers and their marketing agencies automate customer campaigns, combining the various touch points involved in the process.

When putting together a customer campaign, there is often multiple vendors with whom dealer and its marketing partner work.

Black Book said in its news release that this new tool, “seamlessly leverages economies of scale for data coming from DMS, consumer, incentives, and vehicle equity and valuation sources. The program also leverages partnerships with photo and printer vendors for direct marketing collateral.”

Black Book senior vice president of sales Jared Kalfus added: “With Bullseye Prospecting, dealers and their marketing agencies can leverage true economies of scale by pulling from either template campaigns or custom builds if they choose. Bullseye Prospecting is designed to level the playing field for dealers of all sizes and geographies, with the power to drastically reduce costs and improve the bottom line.”