ALBANY, N.Y. -

On Monday, Auto/Mate rolled out a new enhancement for fixed-ops to its suite of dealership solutions.

The business unit of DealerSocket introduced Recommended Services, a new, complimentary upgrade for users of its dealer management system’s service merchandising module.

Auto/Mate highlighted that Recommended Services can enable both service advisors and technicians to suggest additional work for an open repair order (RO). Through the same module, the parts department seamlessly can add parts pricing, enabling service advisors to quickly present accurate upsell opportunities to customers in their service drive.

“Our focus is on simplifying workflows, dealership profitability and enhancing our customers’ businesses. What we want to be is an enabler,” DealerSocket chief product and technology officer Alok Tyagi said in a news release.

“Recommended Services is an example of that, enabling our dealers to capitalize on a key profit center,” Tyagi continued.

When approved by the service customer, the recommendations can be added to the RO as additional repair lines. When declined, they are added to the customer’s print-ready RO invoice for future reference and automatically saved to the customer’s record in the DMS for future presentation.

“This functionality comes at an important time for dealers everywhere,” said Tony Graham, executive vice president and general manager of DealerSocket’s Auto/Mate.

“As dealers across the country lean on fixed-ops revenue during the pandemic, they need an easy and convenient way to present recommended services and previously declined services to ensure upsell opportunities aren’t missed,” Graham went on to say.

For more information on Auto/Mate’s Recommended Services feature, visit www.automate.com/dms/service/service-merchandising/.