HOUSTON –

CAR-Research XRM has announced the in-house promotion of a new vice president of research.

Named to the position is the company’s former director of business development and call center Keith Shetterly.

In his new position, Shetterly will lead the research division, and work with the CAR-Research product development, marketing and sales organizations to ensure that the company continues to deliver quality products and services.

“As director of business development and working with our vice president, Jeremy Welsch, Keith led the effort to modernize and revamp the call center products for CAR-Research,” said company president and chief operating officer Patrick Kelly. 

“The products are 18 years old with a solid dealership-sales-making history, but they were limited to use only with CRM customers of CAR-Research XRM.  Under Keith’s leadership, along with a great team in product development and marketing, those products are now more user-friendly and their dollar ROI for dealerships is up across the board,” Kelly said.

“They are also CRM agnostic and available for use by any dealership, regardless of CRM system. Keith’s skill set is unique, running from Fortune 50 software sales to technology innovation, to in-dealership roles. As a team we will now leverage that experience and leadership in the coming years to grow both our product line and profits.”

Shetterly brings nearly a decade of automotive industry experience to his new role, including time spent as a consultant for dealerships; commerce director and processes trainer for a 16-franchise dealer group in Houston; and as BDC sales and processes director for another Houston-based dealership.

“Every VP and director at CAR-Research is a team player with many hats, and I am proud to be part of that team effort,” Shetterly said. “Working at CAR-Research for the past year I think of the great examples set by … so many others to always ‘just get the right thing done the best way.’ As vice president, I want to continue to set my course by those examples and the many others here at CAR-Research.”
 

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