CENTREVILLE, Va. -

Carfax’s new Snapshot tool aims to help consumers on car-shopping websites make faster, more informed buying decisions.

Carfax Snapshot puts key vehicle history details such as reported accidents, number of owners, service records and open recalls right in front of potential buyers on the search results (SRP) and vehicle details (VDP) pages. Car shoppers then can click to access the full Carfax Report.

“Building customer confidence in our inventory starts with Carfax information,” Gary Lindsey, sales director at Graff Chevrolet, said in a news release announcing the product. “With Carfax Snapshot, we’re putting the vehicle history details that buyers want to know about most front and center on our site. It’s getting us more eyes on our cars online and more down-funnel shoppers on our lot.”

Auto manufacturers including Audi and GM have enhanced their certified pre-owned websites with Carfax Snapshot.

For dealers, every vehicle that Carfax Advantage Dealers advertise for sale on Carfax.com with Carfax Used Car Listings includes Carfax Snapshot. The tool also can be added to online listings created with the following companies:

—Autoblog.com
—Auto Ad Manager      
—AutoCorner
—Autofusion
—AutoMall.com
—Dealer Car Search
—Higher Turnover
—LotBrowser.com
—LotPro.com
—Recycler.com
—V12 Software

“We’re constantly looking for new ways to help our dealers boost buyer confidence,” said Larry Gamache, communications director at Carfax. “Carfax Snapshot gives online shoppers an up-front, instant overview of the vehicle history information that matters most to them. Seeing this information helps people find the right vehicle faster and gets them one step closer to buying from the selling dealer.”