CarGurus is upping its AI game.

The digital car-shopping platform has released its artificial intelligence-powered search, designed to deliver “a more personalized and intuitive car-shopping experience” embedded directly into the CarGurus website.

In a news release, the company said car buyers can now use conversational search paired with auto intelligence and real-time vehicle data to research, compare and shop the CarGurus’ of new and used cars.

“For nearly two decades, CarGurus has supported drivers through one of the biggest purchase decisions of their lives.” vice president of product Ben Kasdon said. “This update aims to advance that mission even further, enabling them to shop in ways that weren’t possible before by having an open dialogue right on our site.

“No matter what phase of the journey they’re in, shoppers can now search on their own terms to uncover their best match more efficiently and with greater confidence. Early pilot users have shown strong engagement, with AI search users spending more time on site compared to typical site traffic.”

The AI-powered shopping experience is designed to allow consumers to find the best options for their needs, compare models and refine listing results based on their location and preferences, at any stage of their journey, from early research to final selection.

As the search evolves, CarGurus said, they can also revisit their unique URL to continue the conversation.

CarGurus gave examples of the sorts of conversational prompts shoppers might use that the new system can help with:

  • “I have three kids under 3. Help me find a car with high safety and reliability ratings.”

 

  • “Show me the best cars with plenty of space for tall drivers.”

 

  • “Show me reliable SUVs with blind spot monitoring under $30,000.”

 

  • “Compare the best all-wheel drive vehicles for any terrain.”

 

CarGurus said AI and machine learning already provide the underpinning of its platform’s vehicle recommendation engine, its Instant Market Value tool and its on-site merchandising. For dealers, the company said, it provides insights and predictive analytics that enable more informed decision-making across workflows, including pricing, merchandising and inventory acquisition.