CAMBRIDGE, Mass. -

CarGurus has announced the appointment of a new senior vice president of consumer marketing.

Taking on the role after most recently serving as the chief marketing officer at Gazelle is Sarah Welch, who will be responsible for leading the company’s global consumer marketing initiatives, including brand development and experience, customer acquisition and retention, public relations and consumer product marketing.

Langley Steinert, CarGurus’ chief executive officer, welcomed Welch to the company.

“Sarah brings extensive experience developing consumer brands, and she will play a key role at CarGurus as we continue to grow in the U.S. and internationally,” Steinert said. “Creating an extraordinary consumer experience has always been central to our mission, and we have built a strong following among car shoppers. We are thrilled to have Sarah on board to help us expand and further engage that audience.”

In her previous role at Gazelle, Welcome led all aspects of the company’s end-to-end customer experience, including marketing, product and customer care. She also served for six years at TripAdvisor as its vice president of marketing and vice president of the TripAdvisor Media Group.

“CarGurus is using technology to radically improve the car shopping process, and I am excited to help share that story with the world,” Welch said. “We are building from a strong position in the marketplace, and I am delighted to be a part of this talented team as we move the brand forward.”

For more information on CarGurus, click here.