SAN MARINO, Calif. -

Carzato understands how valuable certified pre-owned vehicles are in your dealership inventory.

To help stores get the most for those units at retail, the automotive online services provider recently rolled out its certified pre-owned vehicle feature, allowing dealerships to sell certified units online utilizing its cross-tier and brand-customizable online vehicle-buying tool that routes high-intent shoppers directly to dealerships.

For the first time, Carzato explained dealerships can use its Online Retailing Experience platform for all of their customers' pre-owned buying needs. This platform includes what the company calls a “consistent and efficient” retail experience across stores’ brand website, dealer website, social media, CRM email, search, display and video campaigns.

To help augment the package even more, Carzato partnered with Auto Lead Star to offer media buying services for dealerships.

“Utilizing the best-in-class online car dealership advertising together with state-of-the-art artificial intelligence, car dealerships are able to maximize their sales both on the lot and online — regardless of COVID-19 or any future unforeseen circumstances,” Carzato co-founder and chief executive Javier Ruiz said in a news release.

In a recent dealership case study orchestrated by the company, the implementation of Carzato’s digital retailing solution was shown to increase dealers’ close rate to sale by 18%, decrease their cost per lead by 81%, and skyrocket their total number of leads by 382%.

Carzato pointed out that it’s able to provide a unique platform that can utilize online technology together with AI to “level the playing field of a highly competitive car market.”

Carzato’s proprietary digital retailing experience is fully scalable, modular and includes:

— Customizable high-converting landing pages and CTAs

— VIN-specific dealer pricing

— Dealer choice of trade-in valuation and F&I products

— Dealer-customized service and protection plans and pricing

For more information, visit www.Carzato.com.