DEARBORN, Mich. -

Digital marketing, sales and service solution provider ChannelNet announced on Monday that it has named a new vice president of dealer sales and service for the U.S. and Canada who will lead the company’s new direct-to-the-dealer customer retention product.

Chosen for the position is K.C. Loughlin, who was most recently the director of sales for DealerSocket.

“We are confident in K.C.’s abilities to lead our new offering, which will fill the gaps in current customer relationship management (CRM) systems for dealers,” said ChannelNet chief executive and founder Paula Tompkins.

“Most of today’s CRM solutions focus on pre-sale versus post-sale efforts. Our unique solution will help dealers increase their profitability and loyalty as well as provide low-cost leads from existing customers.”

The new direct-to-the-dealer customer retention product is set to debut in the second quarter.

The new offering will be a personal gateway that provides timely and relevant information concerning each aspect of their vehicles, according to ChannelNet.

Loughlin, an automotive veteran, brings 30 years of dealer experience. His background includes working within parts, service, F&I and used-car inventory management.

Prior to DealerSocket, Loughlin led sales for Dealertrack’s finance and insurance solutions.

Within his career, Loughlin has also served as president and general manager of multiple dealerships.