Chrome Data partners with Hyundai to harness brand build data
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PORTLAND, Ore. –
Chrome Data recently entered into a new commercial agreement with Hyundai Motor America to implement the brand's build data within its VIN Description Services for the purposes of accurately describing Hyundai vehicles.
The build data information from Hyundai allows Chrome VIN description services to be 100-percent accurate for Hyundai vehicles, according to the company.
“We are very pleased to partner with Hyundai to ensure their vehicles are described accurately throughout the marketplace and remarketing chain,” Chrome Data general manager Craig Jennings said in a news release.
The build data provided to Chrome will be utilized along with the Chrome Vehicle Catalogue data.
In addition to information on Hyundai vehicles’ interior and exterior colors, options, packages and technology, Chrome said build data from Hyundai offers specific information concerning equipment that is not always possible to derive from a standard VIN decode.
“Working with Chrome Data to make our build data available to hundreds of automotive industry partners will ensure our vehicles are represented properly to maximize the value of every vehicle,” added Dean Evans, chief marketing officer of Hyundai.
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Last year, Chrome Data decoded over 3 billion VINS, according to Jennings.
