Chrysler Dealers Gain New Tool to Improve Service Shop Experience

Thanks to a new offering from the automaker’s Mopar brand, Chrysler Group dealerships will have factory-connected tablet technology in their service drives that can help them move customers through much quicker.
The automaker compared Mopar’s wiADVISOR platform to the check-in service one might find at a high-end hotel, where guest information and preferences would already be on file.
Here’s how it works, as explained by Chrysler.
“The brand’s new wiADVISOR (short for wireless service advisor) system uses a small wireless device that service advisors briefly plug into a vehicle's onboard diagnostic port in the service lane. Vehicle data is then downloaded and transmitted to the service advisor's tablet computer,” the company noted.
“The tablet simultaneously captures and presents the service advisor with all information specific to that customer and their vehicle, and connects with Chrysler Group's engineering databases. All ownership information, vehicle service history, vehicle system updates, and factory-required maintenance are literally in the hands of the service advisor.”
The service adviser at the dealership is able to provide a more accurate, consistent and transparent service write-up experience to the customer thanks to wiADVISOR, which gives the adviser the ability to pull up information quickly, Chrysler said.
The platform also can figure out if all the vehicle computers have up-to-date software.
Service advisers can use the platform to print out factory-required and dealer-recommended maintenance requirements specific to that vehicle on the spot.
“We are always looking to further improve the customer experience in our dealers' service lanes,” said Pietro Gorlier, Mopar’s president and chief executive officer. “With our new wiADVISOR technology, we are maximizing face-to-face time with our customers and minimizing the time they spend in the service lane. We are virtually providing the support of our whole engineering team behind every service adviser.”
The company has plans to integrate additional Mopar products and services into wiADVISOR platform. Those would include things like Mopar Vehicle Protection Plans, Mopar Tire Works and Mopar Accessories.