Clarivoy has more data for dealerships to consider when examining their advertising effectiveness.

The company that specializes in multi-touch sales attribution and advanced identity resolution for automotive on Tuesday announced the launch of its exclusive new metric: Marketplace Visit Attribution (MVA).

Through strategic partnerships with leading automotive marketplaces, including Autotrader, Cars.com, CarGurus, and Edmunds, and with insights from Comcast Advertising’s Media Solutions, Clarivoy now can provide visibility into how linear TV, connected TV (CTV), video, and display ads from automakers and dealerships directly influence consumer visits to marketplace websites and dealership sites.

Clarivoy’s MVA metric can capture consumer journeys by deterministically connecting ad exposure from linear TV and various digital channels including CTV, video, and display visits on automotive marketplaces.

The company explained this approach can generate critical insights previously hidden within the consumer buying journey and empowers automotive advertisers with unparalleled clarity about the effectiveness of their media investments.

“Clarivoy is unlocking a completely new dimension in automotive advertising measurement,” Clarivoy CEO Steve White said in a news release. “Our robust relationships with leading automotive marketplaces, combined with Comcast’s comprehensive set-top box viewership data, uniquely positions us to precisely measure how different advertising formats drive consumer behavior.

“The Marketplace Visit Attribution metric provides a powerful, data-driven link between ad exposure and consumer actions, giving automakers and dealers a more comprehensive view into the impact of their advertising strategies.”

Other key reporting metrics available exclusively through Clarivoy include:

—Marketplace visits attributed to linear TV, connected TV, video, and display campaigns

—Deterministic attribution of dealership website visits

—Directly attributed leads and vehicle sales

“Clarivoy has set the standard for the auto industry when it comes to clear, timely and unbiased measurement metrics,” said Anthony Jingoli, head of local automotive strategy with Comcast Advertising.

“By combining their measurement capabilities with Comcast Media Solution’s insights and scale, we’re ensuring that auto advertisers can trust they’re getting the most impact out of their media investment with demonstrated performance throughout the funnel,” Jingoli went on to say.

For more information, visit Clarivoy.com.