Constellation, a software-as-a-service platform to automate creative assets for advertising, has partnered with automotive data and technology firm S&P Global Mobility in a collaboration designed to provide consumers with relevant ads by combining S&P’s expertise in media execution with Constellation’s platform.

“Now more than ever, delivering personalized ad experiences is top of mind for the automotive sector,” Constellation CEO and co-founder Diana Lee said. “Constellation’s philosophy is not just about reaching the right person, but also crafting the right message and utilizing the best medium to reach target audiences.

“Together with S&P Global Mobility, we are confident we can provide the best ad experiences to automotive customers.”

Constellation said its proprietary Modular Content Assembler tool creates compliant templatized creative at scale for brands, replacing manual creation for digital channels, television, video and more.

The scalability of the tool allows the development of assets that speak directly to diverse subsets of audiences, the company said.

“As content consumption is increasingly fragmented, this partnership comes at a pivotal time, when advertisers are looking for new, innovative ways to appeal to automotive consumers,” said Adam Lobelson, executive director of S&P Global Mobility’s Polk Automotive Solutions. “The synergy of Constellation’s modular creative platform and S&P Global Mobility’s deep audience insights represents an advancement in marketing precision.”

The partnership follows two new additions to Constellation’s executive team — Bill Berry as general manager of life sciences and healthcare, and Daniel Bisgeier as chief financial officer, both of whom have more than 25 years of experience in their industries.