ATLANTA –

In a move impacting a couple tentacles of the company, Cox Automotive said Thursday that the Dealertrack Service Pro fixed operations product will be blended into the Xtime customer engagement and retention solution.

The result is one integrated solution.

“Fixed operations is a dependable and growing source of revenue for our dealer clients, and the ownership lifecycle and experience is closely connected to it,” said Keith Jezek, president of software at Cox Automotive. “It makes perfect sense to merge the technologies that drive them to provide an efficient, engaging and effective system for both the vehicle owner and dealership.”

Cox Auto said in Thursday’s statement that the blending of the two service solutions “facilitates an intuitive relationship between service touch points with owners, service department operations, and the owner experience. The result is enhanced owner loyalty, and maximized potential of dealerships’ parts and service departments.”