While Artemis II is preparing to go to the moon, Curbee is taking another trip to M.A.R.S.

The mobile vehicle service platform announced it has launched M.A.R.S. 2, the latest version of its Mobile and Remote Service platform, featuring upgrades such as mobile-friendly recall intelligence, flexibility for fleet businesses and new DMS integrations with CDK, Tekion, Dealertrack and Reynolds and Reynolds.

“We’re enabling dealerships to operationalize mobile service, making it easy and profitable,” Curbee CEO Amit Chandarana said. “Our latest upgrades increase scheduling flexibility, especially for fleet and multiple-vehicle appointments, bring recalls into the platform, and now integrate into the four primary dealer management systems.”

Curbee said the integrations with CDK and Tekion are already live, with Dealertrack and Reynolds scheduled to begin beta testing in February.

In a news release, the company said the new M.A.R.S. platform finds open recalls for customers and identifies which recalls can be completed by mobile technicians, allowing dealers to capture more recall work, increase customer satisfaction through convenience, and make vehicles on the road safer.

“Recalls are one of the biggest growth opportunities in mobile,” Chandarana said. “Our platform immediately notifies dealers which recalls are field-friendly.”

While Curbee’s original platform was designed to create efficiency through structured routing and workflows, M.A.R.S. 2 adds flexibility by allowing dealers to bundle service appointments, route work dynamically and schedule complex jobs, the company said, to serve fleet operators, multi-vehicle households, high-volume recall campaigns and rental cars and municipalities

Curbee also unveiled a new brand look in advance of next week’s NADA Show, designed to “definitively close the chapter on confusion over the company’s business model.”

The new brand, which emphasizes the company’s software-as-a-service model, includes a new website designed to help educate dealers exploring mobile service.

“We wanted our brand to reflect who we are today: a scaled, enterprise-ready technology platform helping the industry satisfy — and retain — customers by transforming service delivery,” Chandarana said. “The new website is intentionally educational and dynamic — and honestly, just plain cool — because it finally reflects who we are today. Curbee’s new identity signals a clean break from the company’s early roots and a bold step into our next chapter.”

The message, Curbee said, is clear: “No tools, no trucks and no technicians, simply the leading platform to power dealership-led mobile service.”