PHOENIX –

Dealers Auto Auction of the Southwest has launched a new auction program to complement its 360 Customer Service, Mexico Ready and Transparent Transactions Programs in conjunction with Carfax.

With Buy Now 360, DAASW is now selling units in between sales.

In other words, the tool was previously only available while sales were actually running, and now dealers can have access to additional inventory 24-7 through Buy Now 360.

“Buy Now 360 is an independent auction's answer to other static websites, that does not require dealers to drill down to find older units, but services a local market need with 24-7 access to those units,” said Jim DesRochers, the auction’s vice president.

“We wanted our local dealers and our huge Hispanic market,” DesRochers said, “to be able through our two sites to have access to our no sales, inventory and remote dealer units in between physical sales and we created a simple system with complete transactional disclosure including dealer unit CR’s.”

General manager Stephanie Gingras added: “Buy Now 360 utilizes the same fee structure that dealers use in the lanes so there is no confusion, as our process is to make our site user-friendly and supported by their local technologically enhanced brick-and-mortar auction.”