WESTMINSTER, Colo. –

Datalogix announced Tuesday it is now partnering with a variety of mobile advertising companies to expand the company's reach on the devices consumers use every day, such as tablets and smartphones.

These new partnerships allow the company to offer its clients 1:1 sized mobile targeting without the use of cookies.

The company now touts partnerships with 4INFO, Adelphic, AdMobius, Drawbridge, JiWire, Millennial Media, PlaceIQ and Tapad.

Datalogix also has partnerships with a variety of online media platforms, including Facebook and Twitter.

"Most targeting on mobile devices involves audiences derived from location," said John Dempsey, head of mobile and video solutions at Datalogix.

Explaining further how the partnerships will work to expand the company's mobile offerings, Dempsey said, "Datalogix can materially enhance those mobile-first signals by layering on actual past purchase behavior to predict which customers are most likely to buy next.

"To prove whether campaigns are effective, we measure real in-store sales lift on the back end. In short, Datalogix helps brands unlock the mobile mystery to increase sales and strengthen the bottom line.”

This latest move is part of the company’s effort to provide a "cross-screen reach" to reach more consumers for their clients.

The new partnership works to better allow the company to deliver the same audiences across mobile, social, video and display at scale, officials explained.

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