BEVERLY, Mass. -

DataOne Software, a division of Dominion Dealer Solutions, released a new tool that is designed to provide auto shoppers with a unique vehicle shopping experience built around their “values and needs,” the company explained.

The new tool also allows dealers to analyze behavioral data from potential buyers' vehicle searches. 

PerfectFit Vehicle Shopper software uses DataOne’s PerfectFit technology to allow consumers to customize their searches.

The software provides users the ability to research and compare vehicles returned by their search, “with a focus on the individual consumer’s search priorities,” the company said.

The software works to capture the visitor’s unique search values at the beginning of the car shopping experience.

Then, this behavioral data can be used in initial sales follow-ups or to drive advertising campaigns.

“With more than 3,000 vehicle combinations to sort through in a given model year, online vehicle shoppers are looking for ways to make finding the right vehicle faster and easier, “ noted Jake Maki, general manager of DataOne Software.  “Our PerfectFit Vehicle Shopper helps users identify the vehicle attributes and equipment that are important to them, then finds and ranks the vehicles that are a best fit for them and their budget.”

The PerfectFit Vehicle Shopper display does support a moderate amount of customization to match either dealership or automotive portal site design and branding, the company said.

DataOne Software also offers its PerfectFit Vehicle API  for clients looking to design their own solutions using this powerful, user-focused search technology.