BURLINGTON, Vt. –

Cox Automotive’s Dealer.com announced Wednesday it has joined with Yahoo and Bing for their respective partner programs.

Dealer.com today joins the new Bing Ads Elite SMB Partner Program, which the company says is for Bing business partners who have proven and trusted expertise in driving growth to both small- and medium-sized businesses via the Bing Ads platform.

"Being part of the Bing Ads Elite SMB Partner Program will allow us to help our customers maximize their return-on-investment and optimize their digital marketing campaigns using the Bing platform," said Chris Smith, vice president of advertising sales at Dealer.com. "At Dealer.com, we have extensive experience in delivering top-performing digital campaigns for automotive dealers, and this partnership will help us bring additional car buyers into the media strategy at a local level and improve sales for our clients."

The site also announced today that it has joined the Yahoo Preferred Partner Program, a community of advertising technology and service companies. Dealer.com has been selected for integration into Yahoo Gemini, Yahoo’s proprietary marketplace for search and native advertising across devices.

"Yahoo has been a long standing media partner for Dealer.com and we are very excited to expand that relationship with the Yahoo Preferred Partner Program,” Smith said. “Our mutual goals with Yahoo focus on serving the automotive dealer market with top-performing digital campaigns that include search, display and now native — across all screens."

Visit the Dealer.com site to learn more.