DETROIT and TORONTO –

Dealer-FX announced Wednesday that it has been selected as the exclusive provider of digital aftersales applications for Mitsubishi Motors North America (MMNA).

MMNA’s dealerships in the U.S. can now adopt DealerFX’s ONE Platform, a customized and branded MICAR solution for Mitsubishi.

The ONE Platform is designed to track and facilitate each step of the aftersales process to improve customer satisfaction and dealer financial performance.

With MICAR, dealerships can access data that helps managers, advisors and technicians identify areas of opportunity for service sales growth as well as provide customers ongoing communication before and after a service visit via convenient mobile and online scheduling.

“MMNA is giving its dealers access to the very best technology solutions and processes so they can deliver an exceptional experience to their customers,” MMNA fixed operations vice president Mark Chaffin said in a news release.

“MICAR integrates VIN-specific factory recommendations and vehicle data into all communication touch points. Customers will get the information they need to make informed decisions about their vehicles, all presented via a seamless digital experience. Dealer-FX has proven that it can improve both customer satisfaction and dealer financial performance, and that it is the right partner to drive this advanced service and communication approach throughout our network.” Chaffin continued.

MICAR dealership customers can:

•           Select appointment times, transportation options and preferred service advisers

•           Sync appointments to personal calendars, and receive text and email reminders

In addition to being able to select appointment times, transportation options and preferred service advisers with MICAR, customers can also quickly choose which repair recommendations to accept and purchase through Dealer-FX's Digital MPI and electronic payments module.

ONE Platform and MICAR connect with dealerships via certified, bi-directional integration with 18 DMS vendors, according to Dealer-FX.

Along with a 93-percent increase in factory required maintenance penetration, dealerships using ONE Platform experienced a 24-percent increase in parts and service revenue.