Orbee, a provider of automotive data management and middleware software, announced it has received additional capital funding from investors that include two dealership groups. The company plans to use the funding to expand its sales and customer support efforts and accelerate its ongoing product development.

The amount of the investment was not disclosed.

The Presidio Group, which advised Orbee in the deal, said the new strategic investors include Sam Pack Auto Group and Butler Automotive Group.

“Dealerships are charting a clearer path to leveraging their own rich customer data to improve their customers’ conversion, engagement, retention and satisfaction throughout their purchase and ownership experience,” Orbee CEO Atul Patel said, “and we are excited to be a data and activation solution for this sea change.

“The enthusiasm shown by our existing and new investors in supporting our growth journey is both exciting and a testament to their belief in our technology’s promise and the broader industry trends.”

Orbee is designed to bring dealerships’ data sources together in a centralized platform to empowers retailers to manage and use their own data.

The company said its platform allows dealerships to activate their data with Orbee’s marketing and advertising capabilities or integrate with existing service providers and can help them improve sales and customer service workflows, optimize inventory and centralize reporting.

“Dealers who are early adopters of Orbee’s technology are excited about how the platform is helping them tailor the experiences they deliver to their customers,” Presidio principal Scott Zienkewicz said in a news release. “That has translated into unwavering support for Orbee’s growth by its investors.”

Presidio CEO Brodie Cobb said Orbee offers a service dealers will need going forward.

“The most successful dealers in the future will be those who personalize the sales and service experience for their customers, and Orbee’s innovative technology can help dealers get there,” he said. “Data is king, so it’s no wonder dealers are excited to leverage the power of their data to drive results and improve customer interaction.”